Friday, October 15, 2010

Here is my re-design of the Kodak logo done using Adobe Illustrator. For those of you living under a rock your entire existence. – Kodak is the world’s largest communication imaging provider (film, cameras, etc.). Kodak’s logo as changed several times over the years, but it’s most well-known logo has reached the status of being iconic (in my opinion anyway) with it’s signature red and yellow color scheme and boxy shape. However, Kodak’s most recent logo reinvention is a little lackluster. Kodak claims this new logo is a more modern design, that keeps their distinctive “a” in tack. Distinctive “a”? Excuse me? I’m pretty sure the “a” is the last thing I notice about the Kodak logo – it’s all about the color, people! So, it needed to be redone. Therefore, I wanted to give the logo the throwback treatment. I wanted to re-imagine the logo with it’s original, recognizable coloring (red & yellow) and composition (the “K”-like symbol emanating from the center). However, I did want to change the shape up a bit from the original round-edged square to a circle. In the end, I think my logo keeps the feel and recognition of the original Kodak logo, while giving it the retro look that’s so hip these days.

Conan's on Twitter

This is an assignment I completed a while ago using Adobe Photoshop when Conan O'Brien first joined Twitter. It was an exercise in Typography, and I had a lot of fun with assignment (although it had nothing to do with Conan’s witty remark, although it is pretty awesome). I find working with type to be a challenging source of enjoyment. I had a limited amount of time to complete this, with the requirement being that I could only use the tools available in Photoshop. I have a slight issue with some of the leading in this design. I didn’t get a chance to go back and assure a congruous 48pt leading to account for the larger portions of text. But overall, I’m pretty happy with it.

Friday, October 1, 2010

Text Masking

Fibonacci’s Skeletons

Don’t be afraid! There’s nothing to fear about these skeletons as they’re arranged according to Fibonacci’s Sequence, and are therefore pleasing to the eye.