Origami Cheesecake

Here is my re-design of the Kodak logo done using Adobe Illustrator. For those of you living under a rock your entire existence. – Kodak is the world’s largest communication imaging provider (film, cameras, etc.). Kodak’s logo as changed several times over the years, but it’s most well-known logo has reached the status of being iconic (in my opinion anyway) with it’s signature red and yellow color scheme and boxy shape. However, Kodak’s most recent logo reinvention is a little lackluster. Kodak claims this new logo is a more modern design, that keeps their distinctive “a” in tack. Distinctive “a”? Excuse me? I’m pretty sure the “a” is the last thing I notice about the Kodak logo – it’s all about the color, people! So, it needed to be redone. Therefore, I wanted to give the logo the throwback treatment. I wanted to re-imagine the logo with it’s original, recognizable coloring (red & yellow) and composition (the “K”-like symbol emanating from the center). However, I did want to change the shape up a bit from the original round-edged square to a circle. In the end, I think my logo keeps the feel and recognition of the original Kodak logo, while giving it the retro look that’s so hip these days.